Urban Outfitters, Inc

In 2024, Margaret A. Hayne, serving as Co-President & Chief Creative Officer, received a total compensation package valued at $5,088,545. Her salary was $967,775, supplemented by a modest bonus of $5,000. A significant portion of her compensation came from stock awards totaling $1,650,006, and incentive plan compensation amounting to $2,452,060, while other compensation was $13,7041. This package reflects her pivotal role in steering the creative and strategic vision of Urban Outfitters during a period of transformative growth.


Comparatively, the 2023 compensation data for Melanie Marein-Efron, Chief Financial Officer, reveals a total package worth $1,482,990. Her base salary stood at $580,154 with a bonus of $5,000. Stock awards were valued at $761,400, and she received $125,100 from incentive plans2. This demonstrates a substantial difference in compensation philosophy, likely influenced by her financial stewardship priorities.

Turning back to 2021, Sheila B. Harrington, Global Chief Executive Officer at that time, had a total compensation of $2,378,122. Her regular salary was $675,108 with a bonus of $405,000, augmented by stock awards of $1,292,000. Notably, she did not receive any incentive plan compensation that year,3 which could suggest a strategic reprioritization within the company amid ongoing market challenges.

In contrast, earlier figures such as those from 2020 for then-CEO Trish Donnelly and 2018 for CFO Francis J. Conforti illustrate a more traditional compensation structure with a blend of base salary, substantial stock awards, and smaller components of bonuses and incentive plans. Donnelly’s total compensation was $2,669,211, largely driven by her stock awards4, while Conforti received $1,988,0355.

These variations in executive compensation are indicative of the shifting dynamics and strategic objectives of Urban Outfitters. They reflect broader industry trends where performance-based incentives are becoming increasingly significant in compensation packages, aligning executive interests with shareholder value. As of now, Urban Outfitters trades on NASDAQ with a market cap of approximately $4.89 billion, slightly below its year high6, exemplifying consistent financial performance amidst market volatility.

1. "Urban Outfitters, Inc. 2024 Executive Compensation," SEC Filing, https://www.sec.gov/Archives/edgar/data/912615/000119312524083438/0001193125-24-083438-index.htm.
2. "Urban Outfitters, Inc. 2023 Executive Compensation," SEC Filing, https://www.sec.gov/Archives/edgar/data/912615/000095017023011600/0000950170-23-011600-index.htm.
3. "Urban Outfitters, Inc. 2021 Executive Compensation," SEC Filing, https://www.sec.gov/Archives/edgar/data/912615/000156459022013235/0001564590-22-013235-index.htm.
4. "Urban Outfitters, Inc. 2020 Executive Compensation," SEC Filing, https://www.sec.gov/Archives/edgar/data/912615/000156459021017315/0001564590-21-017315-index.htm.
5. "Urban Outfitters, Inc. 2018 Executive Compensation," SEC Filing, https://www.sec.gov/Archives/edgar/data/912615/000156459020014409/0001564590-20-014409-index.htm.
6. "Urban Outfitters, Inc. Current Stock Overview," NASDAQ.